The great Peter Drucker once said: “All business is innovation and marketing.” So the question is, does your marketing drive the success you deserve? Whether you do all the marketing on your own or work with a team, it is one of the key components for the success of your business. Here are some great ideas you can put into place to create a winning marketing plan.
Marketing Lead Generation Ideas
1. Market to Your Database
Send them weekly or monthly emails
Create or curate content
2. Market to Your Geographic Farm
Send birthday, anniversary, and other cards as relationship management touch points.
2-3 mailers per month
Social proof card (sold listings/transactions)
Open house listings
Just listed / just sold
3. Market on Social
Weekly show “How’s the market?” (Be the local expert)
Share articles from Keeping Current Matters
Share videos of your open houses and other community events
Post regularly on Facebook, Twitter, and Instagram